Advanced technology meets superior service

West Creek’s desire to make a real difference in underserved financing touches everyone we work with from retailers and customers to employees and investors.

We use the latest in technology and artificial intelligence to give our dealer partners an edge for more approvals and increased sales. Plus, our fast and easy application and credit approval means customers can get what they want when they want it.

All of this is wrapped in our commitment to transparency and our dedication to superior service.

our mission

To be the greatest point-of-sale finance firm in the eyes of our employees, dealers, customers and shareholders.

We do this by:

  • Bringing a unique combination of sales acumen and technological savvy to the underserved market
  • Applying cutting edge technologies to optimize underwriting
  • Creating an extraordinary experience so that we are irreplaceable in the eyes of our dealers
  • Building transparent products and delivering service that exceeds customers’ expectations

our values

We are technologists. We apply cutting-edge technologies to solve problems.

We are salespeople. We enjoy selling our product to retailers and consumers.

We create products that are clear, transparent, and easy to use.

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We work intelligently with passion and diligence.

We improve ourselves every day with a commitment to excellence.

We deliver on our promises and choose an empowering attitude.

Our Leadership Team

West Creek’s leadership has extensive financing expertise and credit risk knowledge. They are passionate about ensuring quality financing so that customers are able to get the merchandise they want with affordable regular payments.

Rob Finnegan

Chief Executive Officer and Co-Founder

Rob Finnegan

Chief Executive Officer and Co-Founder

With an eye for developing business and managing top-notch teams, Rob brings a wealth of experience to the table at West Creek Financial. As CEO, he has helped fuel the growth of the company through strategic operations and management decisions.

Rob has more than 15 years of financial marketing, management and communication experience from his time at Capital One. He held the title of senior vice president for Collections and Recoveries, Card Customer Management and New Account Marketing and Decisions Sciences. Before coming to West Creek, Rob was also managing partner at a financial consulting firm for five years. He attended the University of Virginia and graduated with a Bachelor of Science in systems engineering.

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Boomer Muth

President and Co-Founder

Boomer Muth

President and Co-Founder

Strong analytical abilities, an interest in helping people, and a passion for leadership are what led Boomer to help start West Creek Financial. As president, chief risk officer and co-founder, he helps to oversee the advanced technology and growth of the company. A graduate of Virginia Tech, Boomer had deep roots in financial operations. He has worked at Capital One as both a data analyst and a business manager in digital strategy. Boomer has also worked with product analysis at Progressive Insurance and was engagement manager at a risk-assessment consulting service.

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Mark Every

Chief Operating Officer

Mark Every

Chief Operating Officer

As COO, Mark brings his varied experience to work at West Creek Financial. In his current position, he works with management on the logistics of keeping the business running, while leading innovation.

Previous to West Creek, Mark worked as vice president operations at AMF Bakery Systems and was a senior director of customer management operations at Capital One. He served as Logistic Network Manager at International Paper and was an officer in the U.S. Navy for four years. Mark attended the University of Virginia School of Business and got his undergraduate degree in chemistry.

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Rajesh Rao

Chief Financial Officer and Chief Risk Officer

Rajesh Rao

Chief Financial Officer and Chief Risk Officer

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Troy Burns

Chief Information Officer

Troy Burns

Chief Information Officer

Troy is responsible for establishing the company’s technology vision, and leading all aspects of the technology development according to West Creek Financial’s strategic direction and growth objectives.

Before coming to West Creek, Troy was chief technology officer at Capario and Acuity Management Solutions. He also used his talents at a Richmond-based advisory firm and a payments processing and revenue cycle management company. Troy is an alumnus of Virginia Tech and was awarded a Bachelor of Science degree in computer science.

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Bob McCarthy

Chief Revenue Officer, EVP of Sales

Bob McCarthy

Chief Revenue Officer, EVP of Sales

Sales are in Bob’s blood and he brings all of his knowledge and experience to the team at West Creek Financial. As the CRO and EVP of Sales, Bob helps steer the company in terms of profit and leads the sales team to help retail partners provide superior economics to their customers.

Throughout his professional career, Bob has held various positions for the Tempur-Pedic and Tempur Sealy groups, including territory sales manager and working his way up to division vice president. Before that, he was a key account manager at Simmons Mattress for six years. Bob is a proud graduate of the University of Massachusetts Lowell with a Bachelor of Science in business administration and management.

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Justin Jones

Director of Technology

Justin Jones

Director of Technology

Utilizing technology to move West Creek Financial forward is Justin’s mission. He steers the planning and execution of information technology to help the business reach its goals and ensure success for our partners.

Justin has a long history of working with IT including work at Virginia Commonwealth University. He also served in the U.S. Army as a communications specialist for six years providing technical support and analyzing field reports and trends in order to generate battlefield intelligence. At Advanced Patient Advocacy, Justin was the director of information technology and was responsible for the overall planning, organizing and execution of all technology functions. He holds a Bachelor of Science and a Master of Science in information systems from Virginia Commonwealth University.

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Pablo Ormachea

Senior Director of Data Science

Pablo Ormachea

Senior Director of Data Science

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Joe LaBella

Director of Sales

Joe LaBella

Director of Sales

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Joshua Borgstrom

National Account Director

Joshua Borgstrom

National Account Director

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Love solving problems? Enjoy working to help people? Want to be at the forefront of technology?

You might want a career at West Creek.

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