Our Leadership Team

West Creek’s leadership is passionate about building pragmatic, cutting edge technology to create value for our business partners and consumers. We believe that great technology can drive extraordinary outcomes and we are the right people to make that happen.

Rob Finnegan

Rob Finnegan

Chief Executive Officer and Co-Founder
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Rob Finnegan

Chief Executive Officer and Co-Founder

With an eye for developing business and managing top-notch teams, Rob brings a wealth of experience to the table at West Creek Financial. As CEO, he has helped fuel the growth of the company through strategic operations and management decisions.

Rob has more than 15 years of financial marketing, management and communication experience from his time at Capital One. He held the title of senior vice president for Collections and Recoveries, Card Customer Management and New Account Marketing and Decisions Sciences. Before coming to West Creek, Rob was also managing partner at a financial consulting firm for five years. He attended the University of Virginia and graduated with a Bachelor of Science in systems engineering.

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Boomer Muth

Boomer Muth

President and Co-Founder
BoomerMuth

Boomer Muth

President and Co-Founder

Strong analytical abilities, an interest in helping people, and a passion for leadership are what led Boomer to help start West Creek Financial. As president, chief risk officer and co-founder, he helps to oversee the advanced technology and growth of the company. A graduate of Virginia Tech, Boomer had deep roots in financial operations. He has worked at Capital One as both a data analyst and a business manager in digital strategy. Boomer has also worked with product analysis at Progressive Insurance and was engagement manager at a risk-assessment consulting service.

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Rajesh Rao

Rajesh Rao

Chief Financial Officer and Chief Risk Officer
Rajesh

Rajesh Rao

Chief Financial Officer and Chief Risk Officer

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Gene Burke

Gene Burke

Chief Revenue Officer
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Gene Burke

Chief Revenue Officer

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Jim Kresge

Jim Kresge

Chief Technology Officer
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Jim Kresge

Chief Technology Officer

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Tracey Shoemaker

Tracey Shoemaker

Chief People Officer
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Tracey Shoemaker

Chief People Officer

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Andrew Ting

Andrew Ting

General Counsel and Chief Compliance Officer
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Andrew Ting

General Counsel and Chief Compliance Officer

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William DeVar

William DeVar

Chief Product Officer
William Devar

William DeVar

Chief Product Officer

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Paul Gilman

VP of Operations
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Paul Gilman

VP of Operations

Troy Burns

Troy Burns

VP Cyber Security & Enterprise Technology
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Troy Burns

VP Cyber Security & Enterprise Technology

Troy is responsible for establishing the company’s technology vision, and leading all aspects of the technology development according to West Creek Financial’s strategic direction and growth objectives.

Before coming to West Creek, Troy was chief technology officer at Capario and Acuity Management Solutions. He also used his talents at a Richmond-based advisory firm and a payments processing and revenue cycle management company. Troy is an alumnus of Virginia Tech and was awarded a Bachelor of Science degree in computer science.

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Chris Wash

VP of DevOps
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Chris Wash

VP of DevOps

Chris Stout

Principal Architect
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Chris Stout

Principal Architect

Eric Miles

VP of Engineering
Eric Web

Eric Miles

VP of Engineering

Craig Leffew

Craig Leffew

Vice President of Sales - Furniture & Mattress
CraigLeffew

Craig Leffew

Vice President of Sales - Furniture & Mattress

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Joshua Borgstrom

Joshua Borgstrom

Vice President of Sales - Auto
JoshBorgstrom

Joshua Borgstrom

Vice President of Sales - Auto

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Randy Stacy

VP of Sales & Dealer Transformation
Randy

Randy Stacy

VP of Sales & Dealer Transformation

Jamie Malaugh

Jamie Malaugh

Vice President, Head of Risk and Data Science
Jamiemalaugh

Jamie Malaugh

Vice President, Head of Risk and Data Science

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John Klim

Vice President of Capital Markets
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John Klim

Vice President of Capital Markets

Charlie Bird

Charlie Bird

Controller
Charliebird

Charlie Bird

Controller

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Branden Dodge

Branden Dodge

Senior Director Software Engineering
Brandendodge

Branden Dodge

Senior Director Software Engineering

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Ed Miller

Ed Miller

Director of Analytics
Ed Miller

Ed Miller

Director of Analytics

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Brad Perkins

Brad Perkins

Director of Quality and Process Execution
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Brad Perkins

Director of Quality and Process Execution

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Cameron Dobbs

Cameron Dobbs

Director of Data Engineering
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Cameron Dobbs

Director of Data Engineering

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Alexander Lawson

Director of Data Science
Alexander

Alexander Lawson

Director of Data Science