Our Leadership Team

Rob Finnegan

Chief Executive Officer and Co-Founder

With an eye for developing business and managing top-notch teams, Rob brings a wealth of experience to the table at West Creek Financial. As CEO, he has helped fuel the growth of the company through strategic operations and management decisions.

Rob has more than 15 years of financial marketing, management and communication experience from his time at Capital One. He held the title of senior vice president for Collections and Recoveries, Card Customer Management and New Account Marketing and Decisions Sciences. Before coming to West Creek, Rob was also managing partner at a financial consulting firm for five years. He attended the University of Virginia and graduated with a Bachelor of Science in systems engineering.

Boomer Muth

President and Co-Founder

Strong analytical abilities, an interest in helping people, and a passion for leadership are what led Boomer to help start West Creek Financial. As president, chief risk officer and co-founder, he helps to oversee the advanced technology and growth of the company. A graduate of Virginia Tech, Boomer had deep roots in financial operations. He has worked at Capital One as both a data analyst and a business manager in digital strategy. Boomer has also worked with product analysis at Progressive Insurance and was engagement manager at a risk-assessment consulting service.

Rajesh Rao

Chief Financial Officer and Chief Risk Officer

Gene Burke

Chief Operations Officer

Bill Walker

Chief Revenue Officer

Jim Kresge

Chief Technology Officer

Tracey Shoemaker

Chief People Officer

Andrew Ting

General Counsel

Caroline Stapleton

Assistant General Counsel and Head of Compliance

William DeVar

Chief Product Officer

Paul Gilman

Executive Vice President of Sales

Troy Burns

VP Cyber Security & Enterprise Technology

Troy is responsible for establishing the company’s technology vision, and leading all aspects of the technology development according to West Creek Financial’s strategic direction and growth objectives.

Before coming to West Creek, Troy was chief technology officer at Capario and Acuity Management Solutions. He also used his talents at a Richmond-based advisory firm and a payments processing and revenue cycle management company. Troy is an alumnus of Virginia Tech and was awarded a Bachelor of Science degree in computer science.

Chris Wash

VP of DevOps

Chris Stout

Principal Architect

Eric Miles

VP of Engineering

Craig Leffew

Vice President of Sales - Furniture & Mattress

Randy Stacy

VP of Sales & Dealer Transformation

Jamie Malaugh

Vice President, Head of Risk and Data Science

Branden Dodge

Senior Director Software Engineering

Norm Crandall

Senior Director of Engineering

Brad Perkins

Director of Quality and Process Execution

Cameron Dobbs

Director of Data Engineering